BEHIND THE Brand

Mr Carlo Rivetti, the CEO and artistic director of Stone Island, is not exaggerating when he says that the philosophy of his model is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Firm, it has created greater than forty,000 different garments. The first Stone Island jackets were reduce from extremely durable truck tarpaulin that had been washed for hours with pumice stones so as to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s business-leading analysis and growth, which has seen the introduction of unique supplies and fabrications including the Ice Jacket, which adjustments colour in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is reduce from a hundred% stainless steel bonded to a fabric base; the NOC 1 rubber hood that is made in a vacuum mould; and jackets incorporating Kevlar, a material extra generally found in physique armour.

Stone Island Reversible Hat Steel Grey

Experimentation isn’t the only pillar of Stone Island, though. Every garment that the firm produces is also extremely functional, in terms of reduce, performance and particulars. The research of military uniforms and workwear is integral to the design course of, explaining parts such because the quite a few utility pockets discovered on the outerwear. Specialised excessive-temperature, excessive-stress dyeing strategies enable the corporate to provide items in vibrant colours not usually associated with technical performance fabrics, whereas the modish Italian type which infuses the gathering hardly wants explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Store Boys are all followers of Stone Island, and the model enjoys a cult following virtually unprecedented in menswear. Watch the video above to search out out more.

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