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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.

Beforehand hosted in London, the second intimate event noticed choose followers brave the minus six chills of the Glaswegian winter to have a good time the UK’s digital music scene in warehouse artwork area SWG3.

Kitted out with a thumping soundsystem and alluring visible projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all carried out high vitality sets to a packed out viewers, as well as being broadcast live by way of NTS.

After the occasion we caught up with singer, songwriter and producer Elliott Power to talk about his stay efficiency, his ties to the model and why it’s vital to host events like this throughout the UK.

How did the chance to perform at Stone Island Presents arise?

The opportunity to perform at Stone Island Presents came about after Nick Griffiths and Heidi Fearon of artistic studio &SON saw me play dwell proper at the beginning of the 12 months. They thought that I’d be a great fit for Stone Island.

We’ve observed you appear to be a little elusive with regards to online social media. Is there any reasoning behind this?

I’m not deliberately elusive on social media, I’m just not good at the whole superstar thing. I’m not anti-celeb, I just don’t have the time between music and my other two jobs to spend all day on social media. Additionally there may be an entire world outdoors of the internet. It’s important to take on-line relationships into reality. This numbers recreation that a lot of people seem to be playing isn’t actual and it usually doesn’t correlate with sales/push of product (music, trend and many others).

Do you suppose being given this opportunity will assist you to realize actual life publicity by way of stay exhibits?

Since March 2016 I’ve had no label, no supervisor, no publisher, no press person and no dwell agent. So stay shows are fairly skinny on the bottom for me, I’ve performed stay eight occasions ever. Six of these eight in 2016, four of the eight outside of the nation. I’ve been paid for every single present. There are artists which can be in major deals which have performed each major festival over the last two years and not been paid as soon as. I’m not anti-main label, but at the identical time no firm has/will ever exploit me. The point is ‘to know your worthand in case your product is good it’s going to stand up and people will eventually come spherical, so yes the few dwell bits I’ve done help. The much less is more method appears to be working just a little bit for me. I’m uninterested in hearing “but it will likely be great exposureeach time any outdated free-no funds opportunity is thrown at me, unless it’s for an excellent cause. You don’t rise up and go to work without cost, so why should I?

The first event was held in your hometown of London last 12 months. Do you think it’s important for brands such as Stone Island to move away from the capital and expose other cities across the UK to dwelling grown expertise?

It’s so essential for brands and firms to look additional afield than just London. Manchester, Bristol, Liverpool are just some of many cities within the U.Ok. Which have such a wealthy music history and vibrant music scenes that Stone Island can faucet into.

How do you suppose your music relates to the model and its wearers?

Stone Island is about performance, innovation and particulars. My method to music is identical, I’m obsessed with the small print and end. Stone Island is a staple for a lot of and it’s wearers don’t have to shout out about it, if you realize you recognize. Same because the people who like Elliott Powerif you realize you know.

We’ve seen you started to work across different music and vogue-primarily based tasks including The Salvages and modelling for Goodhood. Have you ever at all times had an curiosity in merging the 2, and in that case the place do you think this stems from?

No modern musician can solely exist off simply music alone maybe with the exception of Adele or Taylor Swift. You must be multifaceted now and enterprise down different avenues. I’m from a visual background and have at all times been occupied with clothes. To be honest I’m in all probability losing my time with music, I should in all probability attempt to get an art director job at Saatchi & Saatchi or something. I think I first became excited about clothes by the early road put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high vogue and womenswear came by means of my girlfriend. I like going between worlds and will proceed to take action.

Does the Stone Island brand hold any significance to you personally?

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Stone Island represents timeless high quality to me and it also holds significance as a result of as a company it understands that so as to know the place you are going, it’s a must to know where you’re from. They achieve this by digging from a wealthy archive and playing by their own rules, these are things that I also try to apply to my own projects.

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