It’s not typically that you see two technical heavyweights, resembling Nike and Stone Island, combining forces. More often than not, it’s a smaller niche model collaborating with a extra effectively-recognized brand that’s an skilled in its field of apparel or footwear. Nike and Stone Island are equally famed for technical and innovative designs, so within the case of the collaborative Windrunner, both manufacturers deliver that knowledge and experience to the desk. The result is an much more elevated product: a classic silhouette reconstructed with the best specifics in fashionable-day technology. As Joe Serino, vice president of sportswear apparel at Nike, says: “Nike’s culture thrives on collaboration./p>
Nike is asking 2016 is the ‘Year of the Windrunner marking a celebration of its most revered piece of apparel thus far; the Windrunner is a jacket that has felt the touch of gold medals and broken information alike. Since it was first manufactured and designed in the late 1970s, the Windrunner has stood the test of time and has remained largely unchanged until now, with the assistance of Bologna-based mostly Stone Island. Right here, we communicate to Serino about the inspiration behind what’s, arguably, Nike’s most technologically superior piece of athletics apparel created so far.
What led to this collaboration?
A successful collaboration ought to help both parties obtain something they might not have been capable of on their own. We partnered with Stone Island for precisely this motive. We saw an opportunity to mix our sport model design with Stone Island’s craft, technical material growth and dyeing experience. The result is a jacket that is instantly recognisable as both Nike and Stone Island it’s one which we consider will resonate fairly properly with followers of either model.
What does the classic Windrunner jacket mean to Nike?
The Nike Windrunner is arguably our most necessary apparel icon. In fact, it was part of our first apparel line more than two a long time ago, so there’s a component of nostalgia there. But perhaps extra vital is the truth that the silhouette seems to transcend sport and elegance developments.
It’s been in the line off and on since its debut within the early 1980s and, in that point, it’s proven to be a worthy canvas for collaboration and material innovation. The newest examples are the Stone Island and sacai interpretations, but the Windrunner has additionally employed a few of our main materials innovations over time, comparable to Nike Tech Fleece and Nike Aeroloft. It has additionally appeared on the medal stand within the final two summer season Olympic Games.
What do you admire about Stone Island?
The collaboration has been fairly seamless, partly as a result of we share various product values with Stone Island. I think a very powerful ones are our mutual obsession with performance and delivering consumer advantages. We are both dedicated to creating apparel that performs at the very best degree. Of course, it’s no secret that Stone Island is an business leader relating to creating technical materials and dyeing. The way it achieves such sensible colours by way of garment dyeing on its distinctive fabrics is kind of outstanding. So we had been desperate to tap into that experience, as the corporate has 30-plus years of knowhow on this area.
Did you consider creating a new silhouette as well reworking the Windrunner?
We’re calling 2016 the ‘Year of the Windrunnerto honour the rich heritage of our apparel icon. We’re also honouring monitor and discipline throughout what can be an important year for the sport, as the first iteration of the Windrunner was created to keep runners protected in wet climates. So presently, our focus is on this silhouette. We’re excited to work with Stone Island and sacai to kick off the celebration, and, whereas every partnership has resulted in a singular interpretation of the jacket, both have served to advance its legacy.
Nike goals to essentially push the boundaries of technical sports activities apparel. How far do you see that going and what can we count on from Nike this year?
I can’t converse to something particularly that’s coming this yr. But I can inform you that we are going to proceed to push the boundaries of what’s attainable. We’ll give attention to our most iconic sport style silhouettes and create newer and better versions for today’s demanding client.
NikeLab was created for us so as to add dimension to our model and we intend on repeatedly pursuing innovation through collaborations and debuting these products in distinct environments.
After all, when we innovate, we don’t suppose about limits. Nike’s culture thrives on collaboration not only with exterior partners akin to Stone Island, but in addition amongst our own neighborhood of more than 650 designers.