Stone Island Brand Information

The Stone Island model title has many various connotations for many different people; for some, it is inextricably linked with football tradition, specifically the informal motion both in a optimistic or a unfavorable sense; for others, it has turn out to be related to the grime music scene, and has extended its reach beyond the terraces and onto the streets. However at the start, that iconic Compass badge on your sleeve is an emblem of quality, innovation and elegance the principles on which the model as we comprehend it was founded again in 1982.

Stone Island Spring/Summer time 1983 Catalogue

Stone Island owner Carlo Rivetti is from a family with lengthy ties to the clothes industry. By the 1980s, though, he had grown restless within the world of formalwear, and sought to diversify into something he found more appealing: sportswear. He and his sister established a agency the creatively-named Sportswear Company and scoured Italy looking for corporations that shared their vision for progressive casual clothes, the place they found (and promptly acquired) CP Company. Stone Island itself, nonetheless, was conceived almost by accident: Massimo Osti founder and designer for CP Firm, and household name for those within the know about technical sportswear had conceived a brand new fabric dubbed Tela Stella, a heavyweight, oilskin-like materials impregnated with totally different pigments on both side, and was determined to make one thing out of it. He couldn’t discover a technique to make it match inside CP Company’s collection, however, and so decided to craft a small assortment of just seven jackets. In holding with the military and nautical inspiration behind the Tela Stella fabric, he chose a compass as the emblem for his new diffusion line: Stone Island was born.

From the Terraces to the Streets: Stone Island and Streetwear

Transferring forward from this inauspicious start, Osti pushed forward with fabric innovation, endlessly researching new textiles and methods to implement them, coming up with usually outlandish, off the wall fabrics that no-one else had even considered: heat-reactive weaves; nylon fabric laminated with tons of of glass beads to alter the colour in different angles; earth-dyed, acid-corroded canvas. This over-the-high method, along with the masculine, army styling of the brand’s choices was a big part of ‘Stoney’senchantment to the soccer casual crowd: followers travelling abroad for away and international games had been at all times looking out for brand new and thrilling garments to convey home and show off. Stone Island, with the one-off and distinctive nature of plenty of Osti’s fabrics, fit completely into this culture of one-upmanship, and the brand’s popularity was cemented from then on.

Because of this affiliation with the hyper-masculine world of soccer casuals, the brand’s enduring legacy has been as a symbol of manliness. In more recent years, it has been adopted by internal-metropolis children in the UK as a status symbol, and in turn turned related to the grime music scene. Buoyed up by high-profile collaborations with streetwear giants Supreme and Nike, the brand’s attraction has diversified past connoisseurs and collectors, notably across the Atlantic. Urban music superstars like Drake, The Weeknd and Travis Scott have all embraced the ‘Stoneylook of late, skyrocketing interest in a model that was previously alien to these not dwelling in Europe, and launching its enchantment to a whole new era of streetwear followers.

Persevering with Innovation: Stone Island Fabrics

Lately, removed from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a team of designers to better embrace its newfound worldwide reputation and the diversity of its fanbase, stating “It [is] necessary to be multicultural in an effort to be truly contemporary I felt that on this era it is that this attainable to face all facets of a world solely with a number of minds and several other visions./p>

Stone Island Nylon Steel

This ethos has lead to the continuation of the innovation and analysis that Massimo Osti started all these years ago, and Stone Island holds its repute for using unusual and technologically-advanced fabrics and finishes. Some current examples:

David-TC: Japanese polyester/polyamide fabric with star-formed thread cores is dyed underneath excessive strain and temperatures (130C), drastically altering the composition and handle of the fabric, making a feeling that is each luxurious and technical. During the method, weatherproof treatments are impregnated into the fabric, further enhancing its sensible perform.
Nylon Steel: We’ve written about this one earlier than: nylon fibres with an irregular construction are woven as gray weft and white, able to dye warp threads, and bear an elaborate double-dyeing course of to provide a fabric that has an iridescent sheen in different lighting conditions. This can produce a subtle three-dimensional effect, or be used with vivid, contrasting colours to supply some pretty wild results.
Tank Shield: Crafted from matte polyester fabric, the whole jacket is first assembled and then internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a close to-seamless look.

That is just a tiny fraction of the scope of the brand’s vision: the brand’s own historic archive consists of over 7000 pieces, whereas their research archive is larger nonetheless, at over forty,000 objects of vintage sportswear and militaria.

Stone Island Badges

Other than the excessive-end fabrics and construction, perhaps an important factor of a Stone Island product is the removable badge, normally discovered on the left side of the garment, with the Marina collection breaking the mould and never that includes the badge in any respect, as a substitute choosing daring textual content printing. There are a number of different versions of the badge which denote totally different elements of the model. The usual, most commonly recognised badge is the yellow and inexperienced compass rose badge (above left). Despite switching from a inexperienced border to a black one, the traditional badge has remained unchanged since the brand’s inception, and is a tribute to each the army inspiration of the model and the sense of adventure and exploration driving Osti’s analysis.

There are numerous monochromatic badges (above centre) that have been initially used for what the model dubbed Ghost Pieces: with fully tonal designs in quite a lot of colours, together with black, red and white, they have been conceived as a sort of modern camouflage, allowing the wearer to mix in whereas nonetheless keeping the unmistakeable Stone Island aesthetic. More recently, the tonal black badge has been used to indicate pieces from the Shadow Mission diffusion line: combining Stone Island’s technical fabric experience with directional, futuristic designs from ACRONYM’s Errolson Flynn.

The White Compass badge (above right) is seen on limited edition items, usually generally known as ‘Champagne Piecesbecause of the color of the badge. These jackets usually use much more innovative fabrics and building that may only be created in small portions, and are often at a better value point to the conventional line, because of the limited nature of their manufacturing. After all, the flipside of this restricted facet is that the items change into collectors items in years to come back, holding their worth for lots longer than others, if not rising it.

Celebrities Wearing Stone Island

Drake with Stone Island proprietor Carlo Rivetti

The Weeknd in Supreme x Stone Island

As mentioned above, Stone Island has been spotted on an increasing number of celebrities recently. One of the extra excessive-profile representatives of the brand has been music superstar Drake, who seems to wear the brand almost exclusively lately, even going so far as to have custom items made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was recently noticed sporting pieces from the Supreme x Stone Island collaboration (for additional streetwear kudos), in addition to rap mainstays Kanye West and Travis Scott.

Jason Statham in Stone Island

Back over in Blighty, grime artists are sometimes noticed sporting the Compass, including Tinie Tempah and Skepta, whereas Hollywood hardman Jason Statham is another of the brand’s excessive profile fans.

Stone Island Headquarters Tour Video

Reflective Print Cotton T-Shirt in Black

On this unique video, Carlo Rivetti opens the door to the Stone Island empire and allows the public a sneak peek on the analysis and experimentation that goes on behind the scenes. It provides an enchanting glance into how the model operates behind closed doors.

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