Stone Island and C.P. Company, the upmarket sportswear manufacturers by SPW Sportswear Company, have opened two new stores: an unique Stone Island store in London and in a single in Seoul internet hosting each Stone Island and C.P. Company. The openings mirror the company’s technique, initiated at the tip of 2007, to boost its presence by providing each brands separate shops and personalised concepts.
Showcasing the better of Stone Island and Stone Island denim over 50 sq. meters (538 sq. feet), Stone Island’s first UK standalone store in Covent Garden incorporates custom-made design with clean, contemporary and practical element. Listed architectural components are fused with fashionable excessive octane design that work in excellent synergy with the garments displayed.
In the meantime, C.P. Company, in a 3-floor building in Seoul’s Shinsa Dong new luxurious shopping district, occupies a 250-sq.-meter (2,045-sq.-foot) space divided into two separate stores for C.P. Firm (a hundred and ten sq. meters/1,184 sq. ft ) and Stone Island (80 sq. meters/861 sq. ft). A big terrace on the third flooring has been changed into a private lounge bar for purchasers of both shops, while the walls of the C.P. Firm store are covered with a marine multi-stratum design that includes Velcro in horizontal panels applied to Plexiglas. Every wall, subsequently, becomes a help base for stowing an endless selection of merchandise in a quantity of different configurations, with shelves of various sizes, mirrors, graphic panels and lamps.
The Stone Island store is entirely developed on the ground ground and has been conceived according to the brand’s philosophy—more as a design object than as a container of garments. The shop Company Identity mission known as “Item/Unitand has been invented, designed and engineered by Marc Bhure, proprietor of the German design firm Zeichenweg TM. The idea behind the design relies on most versatility.