Stone Island plants a U.S. flagship
Italian technical menswear model Stone Island has opened its first permanent bricks-and-mortar retailer in the U.S. on the stretch of La Brea Boulevard we have come to name “guy’s gulch.” And by technical we do not imply gadgety, however envelope-pushing manufacturing processes like utilizing a laser to etch designs onto reflective fabrics or garment-dying down jackets (harder than you would possibly assume given the feathers’ propensity to clump collectively in the dyeing course of).
The upscale model, which until now has been mostly accessible in the U.S. at shops akin to Bergdorf Goodman and Bloomingdale’s, is greatest recognized for its sturdy and snazzy mild outerwear items (jackets start at about $600), that are showcased in the brand new 3,000-sq.-foot area alongside its knitwear and fleece pieces (within the $200-to-$250 range) all just dyeing (see what we did there?) to satisfy you. Temporarily on display in the entrance-of-store exhibition house is a retrospective focusing on the model’s experimental relationship with textiles and remedies together with some uncommon and prototype garments akin to a zip-entrance cardigan-like sweater knit with reflective thread and a jacket with the sort of crackly end you’d find on worn leather however carried out in grey and white reflective materials.
Why open a standalone retailer? Stone Island president and creative director Carlo Rivetti put it in phrases anyone living within eyesight of the Hollywood signal could understand: “We’re like the small, unbiased film makers – to show the motion pictures we would like, we need to own our own cinema. “Reflective Analysis ‘992 – ‘015 / Los Angeles,” on show by way of March 13 at Stone Island LA, 145 S. Tessuti La Brea Ave., Los Angeles.