Stone Island – Vogue Model
Posted On July 15, 2018
FGF Business Spa.
Stone Island was created in 1982. On the time, the agency was referred to as C.P. Company, as was the model it produced. C.P. Company was considered the forefather of all Italian informal wear manufacturers. Its “subtitlewas ‘Ideas from Massimo Ostiand Massimo, a graphic designer and intellectual from Bologna invented it. Within the mid Seventies, he was the first to get enthusiastic about army surplus garments, to know the importance of the big cultural wealth to be found in vintage markets in Italy, a territory that by way of the ages had seen so many historic and modern armies cross by. Massimo was the first to study the practical characteristics of these garments, cataloguing shapes, pockets, fastenings, garment accessories and finding out the worn looks and light colours which can be so stuffed with historical flavour. With a purpose to reproduce them, in Ravarino, within the province of Modena, he perfected a sophisticated garment dyeing laboratory and experimental print works. He started analysis into supplies and weaves, mixing them, coating them and remodeling them by dyeing the completed garments.
In the future a particular material arrived: a heavy lorry tarpaulin. It was crimson on one aspect and blue on the opposite. What could possibly be finished with that? In order to remodel it into an item of clothes, it was put right into a washing machine with water and pumice stone and washed, for hours, to be able to soften its structure, subduing it.
The first prototype had an unimaginable feel, but it surely seemed entirely outdoors of C.P. Company’s vocabulary. It didn’t belong to the label.
In consequence, a call was made to create seven jackets in that unique fabric, often called “Tela Stella and to give the collection a reputation: Stone Island.
In 1983 Massimo determined to devote himself fully to the creative facet of the business and collectively with his companions, determined that so as to give to the company structure and assets, it can be good to join forces with a big firm. GFT, Gruppo Finanziario Tessile from Turin, bought out Osti’s shares.
In the meantime, the collection was evolving, increasing to include further parts: jumpers, trousers, t-shirts and shirts; each one very particular. Further strains of analysis had been embarked upon, into fabrics, remedies and coatings. It was in 5 that “Raso Gommatowas launched, a cotton satin of army origin, with an internal or outer polyurethane coating.
“Alu C a cotton satin with an outer silver coating was introduced in ?86. These had been the years of the growth. More than a style, Stone Island turned a mania. Young people in Italy felt that Stone Island provided them with assertive garments that helped them to express their personalities.
In 3, Carlo Rivetti and his sister Cristina left GFT to commit themselves totally to the agency in Ravarino, which they renamed Sportswear Company. There was a necessity for a Milanese department and in 1994 the first showroom was opened, overlaying 500 square metres in Via Bramante.
1996 was an vital yr. The association with Massimo Osti got here to an finish as he had opened Massimo Osti Production some seasons earlier with several partners.
Carlo Rivetti entrusted Stone Island to Paul Harvey, an Englishman of genius, who took up the problem to succeed Osti in order to lead Stone Island in the direction of the next millennium. This gamble turned out to be a real winner. Paul developed the vary and reworked the materials, then he went a step additional: Driving analysis, he investigated supplies that had been solely exterior of the clothes field and studied extremely progressive building and technical options.
In 1999, the coordinated image for the Stone Island flagship stores was fine tuned and launched. In September, the Milan retailer was opened at 12 Corso Venezia and in December in London, at forty six Beak Avenue, in the center of Soho.
In 2000, at fifty four Through Savona, in the center of Zona Tortona, the firm had bought the former canteen of the Acciaierie Riva Calzoni steelworks and remodeled it into Stone Island’s new Milanese department. It was meant to be not solely Stone Island’s showroom, but additionally a 2000 square meter exhibition area, to home presentations, design and photographic exhibitions and concerts. The area was inaugurated in June 2002.
In October 2005, at 73/75 Via del Babuino, the Rome flagship retailer was opened.
Analysis led to the creation of “Prismatic Silk which owing to its shiny grainy coating, bestowed garments with extraordinary colours and results. In October 2006, the Verona store was inaugurated too, at 35 Corso Porta Borsari, just some steps from Piazza delle Erbe.
In April 2008, virtual shopping kicked off because the Stone Island Online Retailer was launched; in October, the second London store was opened in the heart of Covent Backyard at 34 Shelton Street and, a retailer was inaugurated in Seoul at 650-20 Gang-nam Sin-sa. In December 2009, however, the Munich Stone Island showroom was opened, designed to watch and promote the brand on the German market.
In 2008, Paul Harvey left Stone Island and the vogue world to commit himself to noble causes and Carlo Rivetti took over the art route. He came to imagine that the time for having only one designer main Stone Island was over and created a multicultural workforce to higher interpret the brand’s identity. The ‘Hand Painted Camouflagegarments had been created, that are dyed, light after which hand painted with camouflage effects.