GQ: The brand new collection is based on modern army and active sports. What was your inspiration behind this collection?
Carlo Rivetti: I think that army, sports activities and efficiency garments are very inspirational – and I believe that within the DNA of Stone Island performance is necessary. As an example the new army camouflage in Italy. Do you know the Carabinieri? They are an important police in Italy, and [their new uniform has] unbelievable new patterns and beautiful new pockets.
Have you ever ever thought-about doing a women’s vary? By no means. To start with, if we turn out to be successful with a women’s collection, then they might start asking for the fits to be “more sexy”. However, what I’m seeing now, in the nations which Stone Island are known – the UK, Italy, Germany, Holland – young ladies are beginning to wear Stone Island garments and I believe that men’s products on ladies look improbable.
The Stone Island badge could be very recognisable, but how do you’re feeling when you see people carrying Stone Island products with out badge?
I think it’s really as much as you. We started at the beginning with a removable badge and then 5 – 6 years we started placing two buttons inside – on the left facet, the side of our hearts. This was in order that people who did not want to wear the badge wouldn’t go away it at dwelling, they could put it inside their jackets. So perhaps you don’t put on it, however you at all times have it with you. That’s the thought.
Stone Island is so dominant inside streetwear around the world, how do you keep the subcultures happy with the success and growth?
Within the final ten years we targeted on international locations [in Europe] such as the UK and Italy – funnily they are all a one and a half hour flights from Milano! Then we started pondering to the US [as] certainly one of the key factors that we centered on was that I did not want to vary language. The large differences between the US and us? Our clients right here know the story perfectly – there’s a form of membership. So the idea is that now in the US, we must be story-telling. What I hope in the US is that there are additionally people who can understand our language, our history, and respect it.
What do you like listening to while you’re working?
Actually after i work with the design team of eight younger guys, they select the music and normally it is terrible! When I’m thinking, I like classical music, however not within the workplace.
You’re a giant Inter Milan fan. Who’s your favorite participant ever?
Well, I need to mention two names. One, is our president that passed away ten years in the past, Giacinto Facchetti – he was a real prince. He was enjoying in the Sixties – after we received the champions league, twice (then the Europa Cup) – however he was such a contemporary player, as a result of he scored an enormous variety of objectives playing in defence. And he was really a gentleman.
Then, after all you could have Javier Zanetti – El Capitano! He arrived because Inter wanted to by a striker from an Argentinian team, who said, “if you want to buy this man, you must additionally take this defensive participant.Inter agreed just to close the deal and then the forward was actually terrible and Zanetti, who had no expectations, was really good. And, once more, another actual gentleman on the sector.ok.a. El Capitano
In the event you weren’t within the trend trade, would you wish to have been a footballer?
I performed once in the European championship for the Economic University in Paris. I was taking part in within the younger team of Torino, ready that does not exist any longer: deep (usually you play four in defence, but in Italy we invented the one behind them). Then I used to be within the second nationwide skiing crew. I lived very near the mountains, as a result of I grew up in Torino. We’d go skiing to the Italian aspect of the Mont Blanc. So in all probability I used to be a stronger skier than footballer.
See the Stone Island S/S ’17 assortment visit stoneisland.co.uk. Current season available at 18montrose.com.
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