Build And Operate Your Online Business
Remember when Amazon.com focused solely on selling books
Well, things have changed. And in a giant way.
In 20 short years, Amazon has rapidly diversified into one of many world’s largest internet companies – selling everything from phones and furniture to food and Kindle Fires.
A whopping eighty million Americans visit Amazon.com every month – each person wanting to buy something – making Amazon the 9th most visited site within the US: https://www.quantcast.com/top-sites/US/
And Amazon does an excellent job at it, too. They ship quickly, orders arrive on time, pricing is superb, and post-sales customer service is stellar.
Not pleased with what you purchased No problem. Amazon will take it back. Their no-quibble return policy makes it easy to shop with them.
My family and that i just moved into a new home. We furnished about 80% of it via Amazon.com. Everything delivered right to our doorstep.
So it’s no wonder large, brick-and-mortar stores like Walmart, Sears and KMart are scrambling to rejuvenate sluggish sales.
It’s also no surprise retailers of all sizes are turning to Amazon and asking how they will leverage its volume of shoppers and its operational expertise – how they can be the little white birds on the hippo’s back.
Can Amazon serve as a thriving retail center for my products And may Amazon help me do more than simply sales
As you possibly can imagine, there are a lot of companies that may love to assist with every part of your small business cycle. They would like to help valentines hair you discover new customers (and keep them!), boost sales, fulfill orders, and supply post-sales support.
Amazon is one them:
You may resell any variety of your products on Amazon.
You should utilize Amazon Payments to process credit cards from your standalone e-commerce site.
You can send containers of product to Amazon and they will pack, ship and fulfill orders as they come in. Complete turnkey.
The truth is, Amazon now offers an e-commerce solution called: http://webstore.amazon.com/. Basically it’s a platform for you to construct and operate your online business. The cost is $75/month plus 2% credit card processing fees.
Amazon provides the tools for design, merchandising, catalogue management, inventory management, checkout, payment processing and customer support.
The features I especially like
Integration with free comparison shopping engines like Google Shopping and TheFind.com
Integration with affiliate advertising programs like Commission Junction and LinkShare.
APIs for integrating with enterprise resource planning (ERP) systems.
Top brands using Amazon Webstore include Fruit of the Loom, Spalding, Black & Decker and Samsonite.
We recently helped Hawaii Hurricane Company launch a brand new e-commerce site on Amazon Webstore. Take a look: http://www.hawaiianhurricane.biz/
Mark Doo is the owner and he’s had his business on Amazon for 2 years now. Prior to moving to Amazon, Mark operated 3 standalone websites. He found it cumbersome and ultimately expensive to manage them.
What attracted Mark to Amazon’s solution was their ease-of-buying, their friendly return policies, and their commitment to customer support. He also welcomed Amazon’s flat fee hosting, inexpensive bank card processing, and robust security.
Hawaii Popcorn’s hottest selling item is Hurricane Popcorn: http://www.hawaiianhurricane.biz/3pk-Hawaiian-Hurricane-Microwave-Popcorn-Gift/M/B0000D8Q90.htm
I like Mark because he keeps things simple and focuses on the basics. He sells only a handful of items, all of them are winning flavors, he uses Amazon Fulfillment to streamline his operations, and he’s fanatical about quality and customer support.
But he doesn’t neglect conventional retail. You could find his popcorn in more than 20 locations in Hawaii, including Long’s, Safeway, Times, Costco and Walmart.
Earlier this year Mark started selling his popcorn in all of the Costcos in Japan and has been consistently rated certainly one of the top ten selling items in Costco Japan!
So what’s the underside line When you sell, you need to sell where your customers are at. If they’re online, then you definitely must be there, too.
Your store’s online experience must be quick, painless and professional. And it’s got to feel good every step of the way.
There are a bunch of companies wanting that will help you do exactly that. And Amazon Webstore is an effective solution offering several unique advantages. It’s definitely worth checking out.
FAQs about Amazon Webstore: http://webstore.amazon.com/resources-FAQ/b/9437374011
Amazon Webstore pricing: http://webstore.amazon.com/amazon-webstore-pricing/b/9437432011
Tips about how you can sell on Amazon:
More about Amazon: http://en.wikipedia.org/wiki/Amazon.com
JAMES KERR, Founder and Chief Geek of SuperGeeks. Mr. Kerr’s tech tips help businesses improve efficiencies and boost sales. Learn the way your organization can leverage search engine marketing. .